FUSE Media Podcast: Minute Media’s Rich Routman on Brand Acquisition & Homegrown Technology Strategy
The following podcast originally appeared on Publishing Executive.
In episode 2, Minute Media President and Chief Revenue Officer Rich Routman discusses the company’s evolution into a global sports media business. The company increased revenue by 120% last year – mainly through video advertising and proprietary technology licensing – and acquired three brands between March 2019 and January 2020.
Listen as Routman shares insight into Minute Media’s acquisition strategy, how an investment in video is paying off, plus why he believes a homegrown tech stack enabled business growth during a tumultuous decade in the publishing world.