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Programmatic Yield Analyst

We are looking for a self-motivated and data-driven professional who loves using data to make business decisions and is obsessed with digital media.  

The Programmatic Yield Analyst will be responsible for analyzing market / exchange data and ultimately provide business recommendations to relevant parties.  

 

The Programmatic Yield Analyst will work with our sales and demand teams to understand:

  • Current market conditions

  • Buyers in the exchanges we operate and their buying patterns

  • Go through other demand partners within our ad stack

  • Ultimately provide key recommendations to optimize towards best practice and best revenue generating options.

This is an internal and external facing role as you will build a strong relationship with internal stakeholders as well as with exchanges we work with. You will also be expected to educate our teams on industry trends and provide a holistic view of the digital advertising landscape.  

Having a strong understanding of programmatic advertising businesses and the ability to make business decisions from the analysis of data will be required. This role will require someone with strong written and verbal communications skills. You will love data and cannot wait to apply it in creative ways to pull unique insights that ultimately drive optimal performance for our business.

Requirements: 

​​

  • Supporting agency sales team with programmatic executions

  • Set up and delivery of video and display PMP's

  • Daily management of OMP / PMP / AG revenue

  • Relationships with technology partners, DSPs and SSPs 

  • Responsible for sales data on Minute Media revenue 

  • Deal troubleshooting with tech and demand partner 

  • Yield optimization 

Qualifications:

  • 2-4 years of programmatic media monetization experience

  • Finite understanding of biddable media market, the companies, their tech and the value Minute Media could extract from their assets

  • Understanding and capacity to work inside of DFP

  • A smart, funny point of view that shines through design

  • Proactive and excited to work in a start-up environment

  • Team player