Happy 10th Anniversary to The Players' Tribune and my Minute Media family...I'm looking forward to the future - product, tech, content, everything we're doing - it's going to be big!

Quentin Richardson
Athlete Partner & Host of Knuckleheads

Happy 10th Anniversary Minute Media! Your quality of work, creativity and awesome staff has made it a pleasure working with you over the last 18 months.

Michelle Cairncross
Brand Activation & Sponsorship Manager, Three Mobile

To my Minute Media and The Players' Tribune family, congratulations on this huge accomplishment!

Kelvin Becham
Athlete Partner

Happy 10th Anniversary to my 90min, TPT, MM family! I think we got something really special brewing with Football Americana. The future is bright and I look forward to continuing to make big moves together!

Yael Averbuch
Athlete Partner

Congratulations on your 10 year anniversary. We are always satisfied with your creative and innovative approach on content creation.

Yoshikuni Nakamura
The Yokohama Rubber Co., Ltd.

Celebrating our 10th Anniversary with the help of our partners, friends, and employees

Jump to Timeline
  • Founded company in Israel

  • Launched 90min, a global football content brand on a proprietary fan-driven technology platform

  • Started scaling company's funding from top tier VC and strategic partners

  • Expanded the platform globally into Europe and Asia, which supported 12+ languages

  • Launched the company’s full commercial offering

  • Launched the company's U.S. and Brazil business

  • Launched DBLTAP, an esports and gaming content brand

  • Released our Voltax Site platform offering, offering select partners with access to the company's digital video & publishing technology platform

  • Launched a multi-year platform partnership with FanDuel focused on U.S. sports betting

  • Acquired Mental Floss, a content brand for curious minds

  • Acquired The Big Lead, a sports media-focused content brand

  • Acquired The Players’ Tribune, an athlete-driven content brand

  • Reached #1 in Comscore for sports video reach in the U.S.

  • Officially launched proprietary online video platform, Voltax Video

  • Acquired FanSided, a digital, fan-focused sports and entertainment community

  • Solidified #1 position in Comscore for sports video in the U.S. and reached #3 for total sports reach in the U.S.

  • Expanded The Players’ Tribune platform globally to Japan and Brazil

  • Launched a multi-year platform partnership with WynnBet focused on U.S. sports betting

  • Expanded Voltax Video's tier-1 partnerships

  • Launched BetSided, FanSided’s sports betting content brand

  • Raised over $200M in funding to-date

  • Named Calcalist’s #1 Top Start-up

  • Acquired Wazimo - Minute Media’s first technology acquisition


Since Minute Media’s inception ten years ago, it has been an incredible journey and I am so proud of how far this company has come. We have continuously been able to adjust and pivot to successfully navigate the ever-changing industry, and with that flexibility we have also been able to establish an agile and adaptable team that allows us to continue to grow as individuals and as a collective team. I cannot wait to see all that we will accomplish in the coming years and where this once-in-a-lifetime journey will take us.

Asaf Peled, Co-Founder & CEO, Minute Media

Well-Wishes from our Valued Partners

"Happy 10 Year Anniversary to Minute Media and The Players' Tribune. It's been an honor and a pleasure working with you guys over the past few years. I know that I speak for a lot of athletes around the country both current and past when I say that the marriage you have formed between The Players' Tribune's content and Minute Media's technology has been outstanding."

Eddy Curry
Former NBA Athlete

"Congrats to Minute Media on a decade of work! A big shoutout to everyone for the amazing accomplishment and continued success. Shoutout specifically to Cristina DeVita, Christa Scognamiglio, Courtney Burgess, Amanda Kaye, Matt Flynn, and not to write an essay, the rest of the DBLTAP, Integrated Marketing and Content teams for their amazing work and partnership."

Chris Managrelli

“The Betfair team is delighted to be part of Minute Media’s history and celebrate their 10th anniversary! Earlier this year, we were honoured with the prize of Maquina do Esporte, as The Best Sponsorship Activation in 2020, a recognition of our project “Obsessao”. This is just a sample of how happy we are in having the team of Minute Media as our partners. Happy Anniversary, everyone and many more decades of joy and success ahead!”

Maria Flávia Losse
Senior International Sponsorship Executive at Betfair

"Together with The Players’ Tribune and Minute Media we were able to accomplish a successful and collaborative partnership that is the first chapter of a new journey for the brand that we are so proud to be part of. It’s been such a great experience for our team and we are very excited for the future of Minute Media. Happy 10th!"

Christine Diaz

"Happy 10th Birthday to Minute Media! It’s been a pleasure working with Josh Marshall and the rest of the Programmatic team across several different advertisers for so many years now. I can always count on Minute Media’s premium brands and performance across all of our campaigns. Cheers!"

Ed Meza
Programmatic Manager, Mediacom working on the Adidas team

"The Minute Media gang has been an amazing agency to work with – they are true specialists in telling compelling stories about all things football and always bring a brilliant, fresh idea to the table! Hyundai UK has loved working with them. Happy Birthday!"

Alexandra Broomer
Head of Brand Experience and Partnerships, Hyundai UK

“I want to congratulate The Players’ Tribune & Minute Media on ten fantastic years! That is a huge accomplishment and I couldn't be prouder to partner with The Players’ Tribune & Minute Media on our upcoming project Blindsided.”

Corey Hirsch
Former NHL Player & Co-host of Blindsided.

"Minute Media has always been a pleasure to work with. Whether it be year-long campaigns or short, reactive projects they always over-deliver. Happy Birthday!"

Jack Kenney-Herbert
Senior Account Director, CSM