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About Us

Our business was founded in Israel in 2011 with the mission to build a digital football community that’s grounded in tech- 90min. Today, we’ve grown into a global media company with 7 O&O communities across a multitude of genres, including U.S. sports, esports, lifestyle and more!


Our tech powers everything we do - from our platform to our content to the experiences we build for advertisers, brands and publishing partners.


As a global company, we employ 375 people, across 13 cities/4 continents, including 7 international newsrooms & video studios, a dedicated research & develop hub and an international commercial team.

Brand Values



Our love for sports, culture & technology ignites the passion for everything we do. We aim to deliver the best experiences for fans globally, because at the end of the day... we are the fans!

We Win



We are determined to find creative solutions across all job functions, taking bold risks and using every

challenge as an opportunity to learn, innovate and push the


We Get 

Shit Done

We are relentless about execution and pride ourselves on shifting quickly from

decision to delivery. Our can-do attitude, focus and willingness to take ownership

drives our success and ability to scale.

We Embrace


We encourage open dialogue and transparency across

all levels and teams. We empower our people to share their differentiated opinions and provide direct, yet compassionate feedback.

Culture is 

our Core

Our biggest advantage is our culture. We are diverse and global, yet feel connected and

local. We play together on and

off-the-field and make sure to have a little fun along the way!

Meet The Team

Asaf Peled

CEO & Founder

Rich Routman

President & CRO

Sharon Weiss

Chief Technology Officer

Zeev Rozov

Chief Operating Officer

Matan Har

Chief Content Officer

Shirley Deshe

Executive VP, Finance

Andres Cardenas

Head of Global Football

Liat Shahar

SVP, Human Resources