Brands need to focus on mobile, social content to reach eSports fans

Duncan McMonagle, GM eSports and SVP, Minute Media shared insights with #ADWEEK to help brands understand how to start to think about reaching the valuable eSports audience.

With the core demographics of esports fans utilizing ad blockers, brands need to be creative and work in partnership with publishers, leagues and teams to get their brand messages in front of the esports enthusiasts they are trying to reach in credible ways.

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