Today, Minute Media announced that La Vida Baseball (@LaVidaBaseball), the nation’s leading multi-language Latino baseball lifestyle media company, has entered a multi-year partnership with the company to greatly expand the reach of LVB’s daily, premium video content utilizing Minute Media’s proprietary publishing platform and distribution channels. Minute Media, which owns The Players’ Tribune, FanSided, The Big Lead and 90min, distributes content to hundreds of partners through its proprietary technology and is excited to add LVB to its list of premium partners.
“Our content offering continues to grow as the discussion around baseball does not stop, and working with Minute Media allows us to continue to expand our significant reach and our business relationships,” said Jay Sharman, TeamWorks Media CEO, the parent company of La Vida Baseball. “The team at Minute Media knows how to engage and grow diverse communities through top-of-the-line publishing tools and technology, and we are excited to reach that wider audience in partnership with them.”
“The digital content platform that La Vida Baseball has built fits a wide variety of consumers, including a focus on US hispanics, a continued growth area for us as a business,” said Rich Routman, President and CRO at Minute Media. “With our publishing platform, including our online video technology, we’re confident we’ll help LVB tap into audiences they haven’t been able to reach before.”
The partnership will allow LVB to distribute daily content amongst Minute Media’s publishing partners and their proprietary technology will significantly expand the reach of LVB’s premium, daily video and content generated by its editorial team. The partnership will also help expand access to an enormous and engaged Latino baseball fan audience, estimated to be nearly 20 million in the U.S. alone.
LVB is now using Minute Media’s publishing stack, including CMS, website, video platform, engagement tools and reporting which will enable the future growth of LVB across different channels including organic SEO growth.