• Minute Media

Media Voices Podcast: Minute Media founder Asaf Peled on taking an Israeli media brand global

Updated: Mar 30

By Chris Sutcliffe, Esther Kezia Thorpe, & Peter Houston


The following podcast originally appeared on Media Voices.



On this week’s episode, Asaf Peled, founder and CEO of Minute Media (home to 90min, 12up, Mental Floss and more) takes us through the importance of community to its brands, making well-loved print brands work digitally, and the outlook for digital media more generally. He also discusses the complexities of managing both the tech and media sides of the business, and their acquisition of Peter’s favorite brand Mental Floss.


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