Today Sports Illustrated announced the launch of its latest vertical, Sports Illustrated FC (SI FC), featuring exclusive global football content from the world’s best players, teams and leagues. SI FC will be the US-based platform’s dedicated global football brand, marking the evolution of Minute Media’s previously established football channels into a unified international football brand under the Sports Illustrated umbrella.
The creation of Sports Illustrated FC represents a strategic international expansion for Sports Illustrated – one of the world’s most iconic sports media brands – leveraging the football expertise, digital storytelling capabilities and global audience built by Minute Media and 90min. The result is a global football platform combining legacy, authority and modern digital coverage of one of the world’s top sports through journalism that has been cherished by SI readers for over 70 years.
90min will remain Minute Media’s exclusive football multilingual platform in markets like Brazil, Germany, Italy and France, as the 90min English and Spanish language platforms will shift in content strategy, catering to fan’s desire for news on the lifestyle, culture and off-the-pitch happenings of their favorite players.
To explore more of the best coverage in global football, fans can follow along with SI FC at @sportsillustratedfc, while 90min content can be found at @90minglobal.
