NEW YORK, May 11, 2021 -- The Players' Tribune, an athlete-driven content brand owned by Minute Media, announced their launch in Brazil today, expanding a six-year partnership of working with Brazilian athletes. Having published over 40 Brazilian athlete stories in both English and Portuguese on the original site, The Players' Tribune is excited to now have a dedicated site and feet on the ground in Brazil to continue supporting Brazilian athletes and fans. To date, The Players' Tribune has featured some of the most world-renowned Brazilian athletes like Pelé, Marta Vieria da Silva, Neymar da Silva Santos Junior, Dani Alves and Marcelo Vieira.
"Brazil is home to some of the most dedicated and enthusiastic sports fans in the world," said Minute Media Founder and CEO, Asaf Peled. "We are excited to partner with such incredible athletes and brands to tell unique athlete stories in a country with such a rich sports history."
The Players' Tribune will bring athlete voices to this passionate community and in turn, give Brazilian athletes such as former pro footballer, Adriano Leite Ribeiro, a space to share their stories with the world - in their own words. Being known as an athlete who seldom speaks directly to the media, Adriano said of his in-depth piece on The Players' Tribune Brazil, "I think I am one of the most misunderstood footballers on the planet. People don't really understand what happened to me. They have the story all wrong."
The Players' Tribune was added to Minute Media's portfolio in 2019 with the goal of expanding global reach, enhancing infrastructure and improving technologies through Voltax, Minute Media's proprietary publishing platform and audience-development tools. Since expanding into Japan in March of 2021, Minute Media and The Players' Tribune are excited to continue expanding globally with this next launch in Brazil.
The Players' Tribune's storytelling style offers unique and in-depth stories that allow readers to peer into the hearts and minds of their favorite athletes, providing Brazil with a first-of-its-kind-platform in this market.
Fans can expect stories from some of Brazil's top athletes such as former footballer, Adriano Leite Ribeiro, UFC fighter, Jessica Andrade, professional surfer Adriano "Mineirinho" de Souza and more. With this launch, The Players' Tribune is excited to share stories from some extraordinary athletes with Brazil's unique and energetic fan base.
To visit The Players' Tribune Brazil site, click here.