The Players’ Tribune & Pepsi Team Up For Rookie Of The Year Announcement

This year’s Super Bowl was packed full of action for our brands!

Ahead of the tournament, The Players' Tribune teamed up with Pepsi Zero Sugar for an impactful content activation around Pepsi’s announcement of Aidan Hutchinson as Rookie of the Year.

The Players' Tribune was right alongside Aidan to capture him receiving the trophy, through custom photography and quick-hitting social content. The following day, The Players' Tribune cameras also tagged along with him to Radio Row, as he enjoyed his newfound title.

You can catch all of the action on The Players’ Tribune site.